Thursday, 15 February 2018

101 Blog post ideas for your business

Do you have writer's block when it comes to blog posts?

If you regularly blog for your business, it can be difficult to keep coming up with content that is fresh, engaging and relevant.

This was supposed to be a list of 52 blog post ideas — one for each month of the year — but I got to 52 and just kept running, with each idea spawning more!

I have tried to be as vague as possible, so the list should useful for lots of different businesses and industries — if you put your own spin on some of the ideas. 

1.  Create a How-To guide with step-by-step instructions — include photos, if helpful

2.  Give a sneak peek behind the scenes of your company

3.  Recount an experience you had and what you learned from it

4.  Create a glossary that explains terminology in your industry

5.  Write an industry update focusing on the latest statistics and research

6.  Talk about a major problem you encountered and how you overcame it

7.  Compile an inspiration guide for your product using lots of photos and images

8.  Create a helpful PDF download for readers to sign up for

9.  List links to the articles you have read this week and add your comments

10. Create a before and after that shows how your product/service makes a difference

11. Compile a checklist for customers

12. Host a competition or giveaway

13. Write a list of helpful tips to show your knowledge/expertise

14. Compile an ultimate resource guide e.g. web tools, online suppliers, online guides

15. Talk about how you, or a colleague, got into your industry/area of expertise

16. Start a discussion on a current topic or debate

17. Write about an event or trade show you have attended recently

18. Interview a key member of your workforce 

19. Create a useful or surprising infographic for your company/industry

20. Write about common mistakes/pitfalls in your industry and how to avoid them

21. Introduce a new product, service, or aspect to your service and how it will benefit your customers

22. Talk about how you are using more environmentally friendly materials/packaging

23. Provide a detailed explanation of how your product works, maybe using a diagram

24. Create a Buyer's Guide, comparing different products/services and assessing the pros and cons

25. Share a productivity tip or secret to help people accomplish more

26. Give your perspective on a current issue affecting your industry

27. Write about what you learnt at a recent conference or seminar

28. Write about what makes your business/product/service special or unique

29. Compile a list of helpful quotes

30. Write a Case Study

31. Create a humorous post showing cringeworthy industry mistakes 

32. Talk about how your business has changed to meet the needs of the market

33. Write a post on how you achieved success

34. Conduct a poll among your readers and share the results

35. Explain the features customers should consider when buying your product

36. Give an in-depth answer to a question you are often asked

37. Talk about common misconceptions in your industry and tell it how it really is

38. Review or compare the software, apps and/or online services you use at work

39. Create a comparison between your product and something that, at first, seems unrelated

40. Research international differences in your industry and talk about what you can learn from them

41. Write a piece focusing on a specific aspect of your product or service

42. Host a question and answer session with your readers

43. Write about an event your company has hosted e.g. training, speaker, fundraiser

44. Share a hack, app or secret that makes your work a little easier

45. Write a Did You Know? article and share some interesting facts and insights

46. Share something about your industry that amused or amuses you

47. Create a timeline to show the history of your industry/company

48. Address an issue or problem that has impacted on your customers

49. Talk about what it's like to work for your company and the training/opportunities you can offer

50. Share some exciting company news, such as a new contract or appointment

51. Collaborate with your sales team and create a post that supports them

52. Talk about something that annoys you or makes things difficult for you

53. Feature a project and show it from start to finish

54. Compile a selection of your blogs, in terms of popularity or similar subject matter

55. Create a funny or relatable industry meme (a good one will get lots of shares)

56. Create a video showing how your product or service is used

57. Carry out a customer survey with a prize draw for entrants

58. Show how your company is working to reduce pollution

59. Talk about how your industry is represented — or misrepresented — in the media

60. Compile a selection of quotes that motivate/inspire you

61. Write about a time you went above and beyond to help a client

62. Talk about how your company is reducing waste

63. Predict how your industry will change over the next five or ten years

64. Introduce a charity you support and write about your fundraising efforts

65. Create a visual style guide for your product, to inspire your readers

66. Interview a regular customer/client about what your product/service means to them

67. Talk about future plans for your business e.g. expansion, new departments

68. Ask your readers for feedback and suggestions for articles they would like to see

69. Write about innovations in your industry

70. Compile a top ten list e.g. most popular products

71. Talk about something you have done to improve the customer experience

72. Recommend other products and services that complement your own

73. Start a Twitter thread about something important to your industry and post the responses

74. Create a flowchart or video to show how your product is made

75. Write about a current issue or news story affecting your industry

76. Describe the problem your product/service solves in more detail 

77. Discuss ways in which an expired product, or its components, can be reused, recycled or upcycled

78. Talk about quality control and how you make sure every product/user experience is up to standard

79. Debunk a common industry myth

80. Write a more thorough analysis of your product or service, its components, how it is put together and what each part does

81. Create an infographic for your business/industry showing interesting facts and figures

82. Post a photo and ask your readers to caption it

83. Write an opinion piece backed up with research

84. Share a company celebration, such as an anniversary, milestone or achievement

85. Produce a cheat sheet for your customers

86. Create a flow chart to illustrate your customers' buying or decision making process

87. Compile an A to Z, or create an acronym, for an aspect of your industry

88. Collaborate with your customer service team to discover common customer issues and FAQs — address these in an article

89. Post your company motto or mission statement and explain it in more detail

90. Talk about how your company is working to save energy

91. Curate a list of valuable or popular content for your industry and post the links

92. Repurpose an old article with new research to show how things have changed

93. Suggest more uses or alternative uses for your product

94. Choose a theme song/tune for your business and explain why you chose it

95. Ask your customers what they like best about your product or service and make a post using snippets of their responses

96. Share some insights about what it's like to work in your industry

97. Announce a new work partnership or affiliation

98. Write about technology and its impact on your industry

99. List the blogs you subscribe to and the influencers you follow on social media — add comments to explain why and what you get from them

100. Post some vintage photos of how your industry looked years ago and talk about how things have changed

101. Write about common mistakes your customers make and how to avoid them


  • Use a range of different types of posts to keep your audience engaged
  • Be prompt when writing about current issues and make sure you catch the wave
  • Space your copy out with short paragraphs and headings to make it easier to read
  • Use pictures, graphics and videos to add interest — create your own or scour the free image sites on the web
  • Always do your research using credible sources
  • Credit where credit is due — always post links to your original source material and give photo/image credits where required

And finally...

If you need great content, but don't have the time to create it yourself, that's where a freelance copywriter — like me — can help.

To find out how I could help you create amazing content for your blog, please visit my website or get in touch.

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