Wednesday, 11 October 2017

The difference between simple and basic language


"Simplicity is the ultimate form of sophistication."

Leonardo da Vinci                     

Regular readers of this blog may recognise the above quote. I have used it before in this article about writing copy for the web.

For me, it is a quote that resonates and has a strong influence on the way I write and present information.

There is a common misconception that the terms simple and basic are interchangeable but, to put it simply, this is untrue — especially when it comes to your use of language and words.

Basic is primitive

Basic language is dulled down to its

It's the name given to a language programmers use to communicate with their computers. That alone should tell you it's not fit for human consumption.

You can't express yourself or write intelligently using basic language.

And you would never use it in your business communications.

Simple is smart and sophisticated

To distill something to its simplest form is a skill. 

Simple language sounds intelligent and professional, but is also easy to read and easy to understand. 

Four good reasons to use simple language in your business communications:

  1. It delivers a clear, concise message your audience can read quickly, understand straight away and will only have to read once.
  2. It allows you to break down complex subjects, information and ideas and make them accessible to a wider audience.
  3. It enables to you to reach your maximum potential, by reaching and engaging the full extent of your market.
  4. It acknowledges the intellect and sophistication of your audience.

Would you like to create simple communications for your business?

I am an experienced copywriter with a passion for clear, simple copy that converts.

If that sounds like something you need, please contact me.

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