Saturday, 24 September 2011

SEO copywriting and the need for simplicity


"Simplicity is the ultimate sophistication." 
                                            ~ Leonardo Da Vinci

As an editor I often see clients overcomplicating their copy. There seems to be a common misconception that, in order to sound professional, language has to be elaborate and that simple terms are somehow insufficient. In fact, this is not true – especially when we are dealing with Search Engine Optimisation (SEO).

SEO is all about keeping things simple. It is about understanding your customer, talking their language and calling your premium digging device a spade. Yet the need to keep things simple seems to be one of the hardest things for some clients to understand.

Imagine your potential customers sitting down at their computers and looking at the Google screen. What will they type into the search box?

It is only when you can think about SEO in this way, that you truly appreciate the need to abandon any pretentiousness and start at a grass-roots level. 

2 comments:

  1. A professional SEO writer knows that it takes interesting content that will keep the reader pressing on. When someone comes to the internet, they are looking for something in particular. They normally want to know something fast, and they want to be able to read it in clear language they can understand. web content writing service

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  2. It is indeed true that simple and understandable content provides better results in search engines than those with complex language. For the effective implementation of seo for my business, I have hired seo company Los Angeles. They create and edit all my online content to incorporate necessary keywords without using any complicated language.

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